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Advertising

A form of communication in marketing used to generate increased consumption of products or services to customers.

Customer Service

A series of activities designed to enhance the level of customer satisfaction. Can also include the feeling that a product or service has met the customer’s expectation.

Customer Acquisition

Considered the connectivity between advertising and customer relationship. This critical connectivity facilitates the acquisition of targeted customers in an effective fashion.

Brand Management

The analysis and planning on how a brand is positioned in the market. Developing a good relationship with target public is essential for brand management.

Customer Retention

The frequency at which a customer chooses a particular brand over others. Also known as a repeat customer. Customer Retention is determined primarily by the Marketing and Customer Service received by the individual.

Marketing

Communicating the value of a product or service to customers, for the purpose of selling the product or service. It is a critical business function for attracting customers.